Euan Robertson

Euan Robertson is a senior lecturer and scholar whose research field is the investigation of historical and contemporary gender stereotypes, especially masculinity, based on media and societal constructs. His interest in war stems from the stereotypes and myths around masculinity established in New Zealand at the time of the Great War and how pioneering myths were reconfigured by the politicians, the media and society.

The research explores the connection between earlier pioneering traits & how they become to epitomise the troops leaving for Europe in 1915, through World War Two and how these traits have resonance today. Euan has articles published on expected performances of men in war and the impact on men and society as a result of war. This research has been presented at numerous international conferences. He is also a visual arts performer with research interests around the bagpipes as a conduit to memory of war as well as tartan as a signifier of masculinity.

Euan’s research has lead to performances at many events or war memorials around the world, the Edinburgh Military Tattoo in 2002 and 2005, the Menin Gate,Ypres, Belgium, Souda Bay, Crete and the New Zealand memorial at Chunuk Bair as well as Anzac Cove on the Gallipoli pennisula, Turkey. The work documents memory and emotion through ethnography and auto-ethnography. Euan comes from the world of advertising where he worked internationally as an Art Director & Creative Director.

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